An Appetite for Quality – Stories from a Food Photographer
With 40 years of professional experience, I’m often asked how my corporate photoshoots are so successful, especially in the ever-growing segment of food photography. Is there a formula that creates the perfect shot? Yes, there is. An Appetite for Quality – a keen eye for detail and a strong dislike for image manipulation post-production. A photographer is only as good as his un-retouched work.
Nothing grabs the attention of hungry customers like delicious and real looking food. A lot of retouching makes the whole shoot look fake.
With several businesses facing recession in Dubai, the temptation is often to save money by choosing cheap talent that does not share the same appetite for quality. This is often a case of “penny wise, pound foolish”. A smart client recognizes the value of professional photography and is willing to pay the extra dollar for the best possible photo shoot.
Recently, I had the honor to shoot the Breakfast Menu of Papa Murphy’s Pizza in Dubai. Working for a client who is uncompromising in quality is a real joy, particularly when they appreciate the extra time and effort taken to perfect the images.
Here’s what Zaher Ayat, Marketing Manager at Papa Murphy’s Pizza in Dubai, had to say of the shoot:
“Mr. Pankaj Shah is a seasoned professional photographer with a diligent work ethic. Pankaj has made himself invaluable to our brand’s overall look and feel. His understanding of the client’s requirements and quick turnaround time makes him one of our preferred go-to partners in Dubai.”
A satisfied client is, after all, a photographer’s greatest reward.
So remember, the next time you approach me with a formula to assemble the best corporate photographs, I will have 4 words ready for you: An Appetite for Quality.