From a social worker to the advertising world

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social-worker

After 13 years as a social worker I launched my photographic career in 1977. Starting off as a Press photographer I soon moved to Magazine Illustration photography .

Recognition came when my images got published in national and international publications Rolling stone, International Herald Tribune, Jazz Mag, Swing Journal, Debonair to name a few.

I shot captains of Indian Industry like JRD Tata, Dhirubhai Ambani , Nani Palkhiwala , Ramakrishna Bajaj, for covers of Business India and Business World, and the likes of Gavaskar, Kapil Dev, Actress Rekha , Anupam Kher and many more for India Today, Filmfare,Femina etc. The fame brought advertising clients looking for me.

Within a year I was shooting for leading commercial brands including Johnson & Johnson, Cinthol, Avis Jeans, Smash T shirts and many more. My images for Wipro Computers, E.C TV, and Tribhuvad Das Bhimji Zaveri, won awards from the ad. Cluns in Mumbai and Chennai.Work for Kerala, Goa and UP tourism and Sea Rock Hotels, won awards from, , TAAI and SATTE.

FHRAI – the trade associations for the Hospitality industry.

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